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Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition), by Alvin C. Burns, Ronald F. Bush
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Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
- Sales Rank: #410445 in Books
- Brand: Brand: Prentice Hall
- Published on: 2005-12-09
- Original language: English
- Number of items: 1
- Dimensions: 10.42" h x 1.22" w x 8.22" l,
- Binding: Hardcover
- 695 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Market Research
By N. Powell
I purchased this book for my marketing research class. The book was is great condition (very little highlighting and no missing or torn pages. It also included the CD, which had never been opened. I received the book quickly with no problems.
0 of 0 people found the following review helpful.
Great price. Got the job done.
By C. J. Vazquez
I got this book for a class my girlfriend was taking and it got the job done. This is a great price for this edition.
0 of 2 people found the following review helpful.
Marketing Reasearch & SPSS
By Ramzan Amiri
Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)
The book arrived on time and was in great condition.
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